Coffee shop marketing is a very effective strategy for coffee shops, coffee machine providers, and coffee grinders. It is the difference between hitting your sales targets and getting eaten up by the competition.
When done the right way, marketing your coffee shop can deliver an incredible return on investment and with the plethora of marketing options available today on search and social media, there is no excuse for you not to create your marketing strategy.
Here at Visual Humans, we work with various companies in the coffee industry to market their business online using social media marketing, Search Engine Optimization services and Search Engine Marketing.
Regardless of your location, there are a ton of different marketing strategies to use to market your coffee shop and here are 6 of the best.
Coffee Shop Marketing – How To Advertise Your Coffee Products
In the last 10 years, coffee has become very popular and therefore more accessible to many people. On the high street, on motorways or freeways, in neighborhoods in the corner shops, coffee can be bought at any time, anywhere.
When you market your coffee shop or coffee product or service, you should have this in mind because your brand will need to stand out to catch attention.
Everything from your logo to storefront design will have an effect on the effectiveness of your marketing campaigns.
Location Based Coffee Marketing
Before you begin marketing your coffee products, it is important to have a think about your goals, your target audience, and your budget.
Whether you have a coffee shop in a busy or quiet area, you can harness the power of social media to drive customers into your store when they are in the area. You can also target people who live in close proximity to your shop, here’s how it works;
1. Advertise on Facebook
Using Facebook and Instagram is by far the most convenient and effective way to market your coffee shop through location-based targeting.
Set up a brand new campaign in the Facebook ads manager, select some demographic options like work status or education level – anything you see fit and then choose your location. Make sure to use very eye-catching visuals.
You can get in touch with us if you would like to find out more about running a social media campaign to target local customers.
2. Advertise on Navigation Apps
Apps like Waze have millions of users and everyday people use it to find their way around cities. Even if you don’t own a chain of coffee shops you can still benefit greatly from their location marketing services.
It works by simply adding your pin onto their app from as little as $2 per day and anytime someone is navigating near your coffee shop they will see the pin and a notification which will prompt them to check you out.
If you own a convenience store with a coffee machine, this is also an effective way for you to increase footfall to your shop and upsell.
As we mentioned before, consumers have become so infatuated with coffee. So much so that it is almost like wine where people want to learn about it and its origins.
You should feed into this by providing the knowledge that a lot of coffee lovers want to gain in the form of content on your website.
Just think about it, you sell coffee, coffee beans, grinders etc. When someone goes online to search for the best way to brew their coffee and a link to your website shows up in search results.
After they click on this link, they read a well-written article (Just like this one 😉) which gives them all the information they need. At the end of the article is a link to try our your own coffee or grinders.
The user is more likely to do that now because you have just built some level of trust with them by providing information free of charge.
3. Content Marketing
This approach is known as content marketing – it is part of inbound marketing strategies that have been effective for many companies over the years. You post 1 or 2 blogs per week on your website and optimize the blogs using Search Engine Optimization (SEO) strategies so that they will show up at the top of Google. (What is SEO?)
You should also make use of online directories like Yell, Yelp and definately Google My Business.
There are potentially thousands of people searching for coffee shops in your area and the best and most cost-effective way to get new customers is to get a free listing on Google My Business.
It is a simple and straightforward process of adding your business to the Google directory which then shows up locally when people are searching for coffee shops and coffee products.
4. Customer Reviews
After creating your Google My Business listing, be sure to ask your existing customers to leave great reviews on your listing which will help push it up in ranking whenever people are searching for coffee in your area.
You should also add high-quality images and explain your business in detail.
Customer reviews on other websites like Trustpilot help you certify you as the best coffee provider and can also be used as a seal of approval on your website, on social media and in-store.
Finally, one of the best ways to generate buzz and increase footfall is through giveaways – either online, in-store or by a mixture of both. People love free stuff and with the right level of advertising, you can build brand loyalty by allowing people to discover your brand through this method of coffee shop marketing.
Coffee Shop Marketing Techniques
Our list of coffee shop marketing techniques is by no means exhaustive but it gives you a good idea of how you can use a mix on online and physical marketing to increase sales of your coffee.
At Visual Humans, we are a specialist digital marketing agency who can help you increase sales of your coffee products through online marketing. Get in touch with us now.