New product launch strategies can differ for many different products but the underlying strategies remain the same – you should always aim to show your potential customers how your product solves their problem or how it is better than what they are currently using and offer greater value. For this reason, getting your messaging right […]
Coffee shop marketing is a very effective strategy for coffee shops, coffee machine providers, and coffee grinders. It is the difference between hitting your sales targets and getting eaten up by the competition. When done the right way, marketing your coffee shop can deliver an incredible return on investment and with the plethora of marketing options […]
The fashion entrepreneur is the most common type of entrepreneur today. Think about it, how many people do you know with a clothing line? How many Instagram clothing ads have you seen on your feed lately? Exactly! Blame the internet. With the ability to reach customers worldwide at the touch of a button, accessible web […]
Marketing a clothing line or fashion brand online can be challenging if you do not have the right tools. In this post I will present two of the best ways I show my clients how to market their clothing lines online and offline. Primarily, you have to choose between a mix of growing your online sales organically […]
Do you have a dream of being a fashion designer? Perhaps you find it difficult to get clothes that suit your taste, so you decide to create your own clothing brand. From experience I know that starting a clothing line can be a challenging journey from the outset so I have written this article to […]
Most streetwear designers start out by funding their own line or getting an investor to believe in their vision. Unless you are a major streetwear brand, your first task is to create a business plan that will express your vision better than words can. Potential investors will want to see your plan before partnering with […]
